Hello. I’m Elsie.

Creative Director. Strategist. Designer

20+ years leading brand, campaign, and product creative
for Fortune 500 companies and global talent.

I've led creative across healthcare, retail, beauty, and entertainment, from brand launches, full merch collections to major ad campaigns, always leading with strategy first. Grounded in analog but a techie and full lover of digital, AI is my bestie, part of my daily workflow now: not a replacement for creative thinking and talent, just a tool that makes me faster, more efficient,
and much sharper.